Marketing Planning
Erica was the Director of PR and Marketing for Naka-Kon, Kansas City's premier anime convention, from 2008 to 2010. Her duties included:
- Proposing and applying marketing strategies within a set budget
- Creating and ordering promotional materials
- Planning and executing personal selling at anime conventions and related events
- Supervision of staff members
- Writing and editing SEO Web content, social media content, flyers, brochures, news releases and media kits
- Copyediting convention documents released to the public
- Conducting research to improve future public relations and marketing efforts
Erica created the following documents and presented them to Naka-Kon's top management for the 2010 convention.